We generally aren’t into signing up for things which will add to the pile of mail we get every day, but I’m glad I signed up for the Growing Up Gerber club.  We have appreciated the many coupons and free samples we’ve gotten along the way- the coupons come in a little booklet that has some parenting and feeding tips, They even sent us a free bib after we signed up (I don’t know if they’re still doing that).