The Don’t Buy It site at PBSKids teaches kids about advertising tricks and gimmicks, encouraging them to get media smart and question all the advertising that bombards them. There’s a recipe for fake ice cream that looks just like the real thing and a fun activity area where you can create your own cereal box. These are valuable lessons as kids are exposed to more and more advertising every day, and lessons in “critical thinking” are sorely lacking in our school systems.
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